Offering tools to teachers and parents to help create good character in children.   
Caring for people and other living things appears to be a trait that comes most "naturally" for children and because of this should be nurtured from its start through encouragement and by providing consistent examples. Children need to learn that caring for others involves appreciating differences in others, recognizing those who may be less fortunate than themselves, putting others’ needs before their, helping others without expecting anything in return, and perhaps just "being there" for someone who needs a friend. Even the very youngest child is willing and capable of caring for others and in return will feel powerful, needed, and appreciated. In this way, children can become part of the process of making themselves better people and the world a kinder place to live in.

Finally we need to take the concept of being caring very seriously by setting high standards for ourselves as parents and educators, as well as holding up those same high standards for our children, expecting and accepting only the best in terms of being caring.